VMware SRM Explainer Video

Oct 18th, 2016 | Project Spotlight

Discover the industry-leading solution to enable application availability and mobility across sites in private cloud environments with policy based management, non-disruptive testing and automated orchestration.

Project Overview

VMware approached us to create an explainer video that would give a clear overview of the product and its new features. We created an animated isometric world to show how natural disasters and unforeseen problems can wreak havoc on the datacenter. VMware SRM can solve these problems and enable application availability and mobility across sites in private cloud environments.

Storyboard Samples

The Script

Now more than ever, your organization depends on technology to drive business and to deliver services at global scale without interruptions.

Site level failures due to natural disasters or power outages are amongst the most disruptive, but there are other scenarios that can impact data center availability. You know a hurricane is coming and you act before it strikes to achieve disaster avoidance. Or you are deprecating an old data center and decide to perform a data center migration. These use cases are part of a broader effort to achieve application availability and mobility across sites. 

However, with legacy recovery approaches you depend on complex runbooks and manual processes that are difficult to test because they require specialized teams and large time investments. Consequently, you experience challenges around reliability, complexity and cost. You need a solution that uses the software defined data center architecture in order to build a highly available and resilient infrastructure. You need VMware Site Recovery Manager.  
SRM is the industry-leading solution for application availability and mobility across sites in private cloud environments. It is an automation software that integrates with a replication technology to provide policy-based management, non-disruptive testing and automated orchestration of recovery plans.      

Site Recovery Manager automates every aspect of executing a recovery plan to provide fast and reliable recovery. Test your plans as frequently as needed in an isolated network bubble to avoid disrupting production systems and to ensure your recovery objectives. A detailed report will help you prove regulatory compliance. In the case of a failure event, automatically orchestrate the failover and failback of virtual machines with just a few clicks. You can use network virtualization with VMware NSX to preserve network and security policies on migrated VMs and further decrease recovery times.     

Site Recovery Manager can also enable zero downtime application mobility. 
Migrate live virtual machines at scale by orchestrating cross-vCenter vMotion operations when using a supported metro-distance stretched storage solution. Or choose the right replication for you. SRM supports a broad range of third-party replication solutions from VMware storage partners and integrates natively with vSphere Replication. 

Site Recovery Manager uses automation and SDDC technology to deliver simple and policy-based management. Create and manage recovery plans for thousands of virtual machines and use storage policies to automate the process of adding and removing protection. Integration with SDDC solutions, such as VMware NSX and VMware vRealize Automation further simplifies management and automates operations in private cloud environments. With SRM, you can protect the applications you need, because it lowers the total cost of ownership by up to 50% through automation and use of cost-efficient infrastructure technology. Site Recovery Manager is an enterprise-class solution that provides simple, fast and reliable recovery and mobility of virtual machines between sites with minimal or no downtime.

To see more of our explainer video work, click here.

Our Explainer Video Process

Sep 14th, 2016 | Insight, About Us

The most common question we are asked by potential clients is, “What’s your process for creating motion graphics videos?” Our goal is to make the process as simple as possible to ensure that our clients feel they are involved in every step from communication and design through delivery of a product they feel confident will get the results they are looking for.


Clients come to us with a loose idea of what they’re looking for, and from there our experienced team takes pride in narrowing down the details to pinpoint the targeted message that will sell their product or service in the most effective way possible.


Most clients are so invested in their own product or service that it can be challenging to whittle down and fine tune their own script to get across to the targeted audience. This is where we come in! Our experienced team of scriptwriters, who have worked in numerous fields across multiple industries, know the best way to target your audience and keep a viewer intrigued from beginning to end.
A script can normally be developed within a week for videos ranging 60-120 seconds, which gives you or your team time for review. We recommend keeping review time to one week in order to keep the project propelling forward.


As soon as the script has been approved, we jump into designing conceptual sketches to make sure the right visual aids are being presented. A quick sketched version can typically be returned within 1-2 weeks. Once the conceptual sketches are approved we start developing the actual color graphics that make up the animated video. You will see your idea come to life in a color storyboard pass that will be a still version of what will become the fully animated video.

Voiceover and Music

It’s important that we find the right voice to speak your message. We offer multiple voice options to help you find the right character and tone to embody your message. From there, we scour the web to find the right stock music to fit the look and feel of your message.


This is the fun part! Once all the dependencies are set we start the animated process. Using the voiceover and color storyboard as a guide our animators bring your animations to life!


Once the video is completed, the final product will be built in HD 1080p and delivered in a YouTube optimized or web ready format. If you catch something you’d like tweaked, we offer a few days of bumper room from our final deadline to ensure that it looks perfect.

Click here to see our portfolio, or click here for a FREE quote on yout next project. 

Rail Digital Named Top Video Production Agency

Sep 10th, 2016 | About Us

At Rail Digital, we offer an array of creative and marketing services. Clutch, a ratings and reviews firm, conducted 6 interviews with our clients. They are filled with thorough descriptions of what went into our projects. Because of these reviews and our video production capabilities, we landed as a 2016 video production company leader ranked by Clutch.

Driven by Client Reviews

Video production isn’t where Clutch’s coverage stops, you can find our team featured in a number of different segments in the design, marketing, and development space. They’ve evaluated and map companies based on their own specific methodology that takes ability to deliver, marketing presence, and most importantly client reviews into account. Companies like ours are then placed in the Leaders Matrix seen above.  Below is a quote we pulled directly from one of the full interviews:

"Rail Digital would always come through on getting it done. If we had a deadline, they would really do the work they needed to do to get it done on time."
-Contractor, Computer Software Company

"They are always very on top of every aspect of a project. Rail Digital is always a step ahead. They're very accommodating in being flexible and able to meet deadlines."
-Director of Digital Marketing, Centrify Corporation

You can go to Clutch to get an in depth look at Rail Digital and the work that we have completed. Additionally, all of Rail Digital’s reviews can be found on our profile. To learn more about how we were evaluated check out: https://clutch.co/agencies/video-production.

Check out our amazing work at the following links:
Explainer Video Portfolio or Live Action Video Production Portfolio.

Star Wars Science Website Design

Sep 7th, 2016 | Project Spotlight

Gearing up for the Star Wars Force Friday Event, Uncle Milton wanted to give a new face to an old website in order to revamp some of their greatest products. After initially designing Uncle Milton’s Star Wars Science in 2008, we were excited to play a part in the re-branding process.

Armed with only glimpses of Kylo Ren and minimal assets of the new Star Wars universe, each product was connected to an Earthly application and scientific principle, highlighted within each product page. We delivered design experience for Uncle Milton’s developers to execute what helped push the sales of their new products into the galaxy. You can read more about the Star Wars Force Friday Event here

QuietRock Website Design and Drupal Development

Sep 7th, 2016 | Project Spotlight

QuietRock was a challenging and fun project for our team and client alike. Pushing the design capabilities of Drupal and utilizing more javascript functionality, we were able to bring the site to life. Animation is Rail’s specialty, and this was a great chance to come up with a creative way to get the corporate message across. Simple additions to menu highlights, hero images, and product highlights can improve the overall user experience.

Capitalizing on Google API’s highly editable interface, we were able to take a creative spin on displaying the many dealers that carry QuietRock products. With a completely customized menu, we were able to take an extensive database that could be easily managed on the backend and present it in a beautiful, full screen presentation.

The ultimate prize through this process was turning a “dry” drywall web experience into a full-fledged design masterpiece. Creating a highly functional desktop and mobile web-experience was important for our design goals and allowed us to deliver something that our clients will stand out for years to come.

Check out the live website at: www.quietrock.com

Perks of a Shot Promo Video

Sep 2nd, 2016 | Insight

Shot videos are great for the smallest of startups to the largest corporations. Whether it’s getting funding for new ideas or interviewing employees for an inside perspective, video is going to be the most captivating way to feature this information.

Companies like IndieGogo and Kickstarter offer a great crowdfunding platform for new ideas, if you’re a startup getting the messaging right before the money comes in is half the battle. Whether you’re new to the game or an industry heavy hitter, convincing your viewer to want to buy your offering or invest in your vision for the future, shot video helps capture the feeling you want your company to embody. Having a proven success rating of 50% using videos with Kickstarter campaigns vs 30% without, a video can help with getting an idea off the ground, or building upon an existing foundation.

New products may be really cool when explained, but it needs to be seen in action! A new clothing brand looks better when seen on models, new toys look better when played with, and a new app needs to be demonstrated. Bringing in a professional team to shoot your product and edit it into some of its greatest angles can make you stand out against competitors.

When shopping around for a good team to partner with in these endeavors, we believe it’s best to see the company culture along with their offering. Putting a human face to the company is important to show the humanity behind the product. If your office culture is fun and enthusiastic, showcase those pinball skills as a teambuilding exercise that says you’re a fun group to work with. Explain your mission and strengths as a company and show your passion for your work with the face to face experience that can lock-in that potential buyer.

Your in-person, realistic presentation is what’s getting people in the door and interested in what your company has to say. Click here to check our our video production capabilities. 


Social Media Marketing Video For Thomas & Friends

Aug 31st, 2016 | Project Spotlight

Things have certainly been interesting ever since our founder, Ron Fugelseth, sent Stanley the Train on a journey to space and back in 2012.

HIT Entertainment, the owner of the Thomas & Friends™ toy train brand, saw the video, along with over 5 million others, and decided to work with Rail Digital. HIT wanted to create a new marketing campaign to promote their beloved Thomas & Friends™ brand that would focus on a family summer adventure with Thomas. They specifically wanted to capture the child and toy relationship that was shown in our founder’s viral video, A Toy Train in Space, in a social media video that would highlight fun times with Thomas toys, games and movies. 

Rail jumped at the chance to have the opportunity to once again animate their key character’s face, which took a lot of motion tracking and CG work. So, following HIT’s “One Journey. Endless Destinations.” campaign theme, our team worked closely with HIT to create the visual story that would explore a family’s adventures along with an amusingly expressive Thomas the Train. One of the first challenges presented was how to film a summer vacation over 4 days in December! We took on the challenge of scouting locations that would provide the proper look despite the time of the year and timing our shooting schedule for the best atmosphere.  Our crew provided a lot of encouragement (and some candy!) when working with our child actors to maintain the sense of natural youthful playfulness with purposeful product interaction 

Playing around, and everyone helping to encourage the kids, is how we succeeded, in getting the necessary shots for the video, and got such natural reactions on camera. We even managed to add an underwater scene shot in an aquarium with “Bob the crab”, who was quickly returned to the sea after filming. The result was a fun video that shows Thomas’ adventures from a new perspective. 

HIT Entertainment is one of the world's leading pre-school entertainment companies, owning such beloved brands as Barney, Bob The Builder, Pingu and of course, Thomas & Friends. This project was a fun kickoff to a now 3-year relationship with HIT’s parent company, Mattel, giving us an opportunity to work with their other top brands like Barbie, Max Steel and Fisher-Price.

And as a special bonus, our founder has a unique family home movie to cherish for years.

Pabco Building Products

Aug 22nd, 2016 | Project Spotlight

After providing solutions to PABCO on three of their other in-house brands, Pabco Gypsum, Pabco Roofing and Quietrock, we were approached to re-design and develop a new website for PABCO Building Products. Pulling from brand elements we’ve established on the previous projects we were able to make a dashing presentation of the company’s rich history and place amidst its community to make this construction supply company stand above the rest.

The client was sure to include the standard list of subsidiaries and product listings, but they wanted to highlight more of their corporate outreach. The community involvement showed that they care for company employees, while also showcasing charitable giving. Carrying highlighted points such as those showcased on the site really help to boost the social responsibilities PABCO is addressing.

Creating long-term relationships with our clients is our specialty at Rail Digital, and we’re looking forward to working with PABCO for years to come.

View the live website at: www.pabcobuildingproducts.com

How Much Does an Explainer Video Cost?

Aug 20th, 2016 | Insight

When going through the motions of developing a marketing campaign, you may be getting to the point where graphics just aren’t cutting it. You may have a million ideas of the imagery needed to grasp your audience’s attention, or you may not have a clue at all how to attract the right people. When motion graphics become the next step in your visual endeavors, you want to determine the right look, and of course the price tag that comes along with it.

At first, it can be overwhelming to see the price of some motion graphics, as they can range anywhere from a few hundred dollars well into the thousands, depending on whether you want one to three minutes of video. Quality can range from the low end stick figure drawings shown in the classic whiteboard style, all the way to full character animation. The time it takes and the quality of the design are both major elements in determining the price of your video.

While spending less on your video could help get something up on the homepage of your site sooner rather than later, this tends to be a temporary solution. While going with a cheaper company, or using a service such as Fiverr may seem like a viable solution, the result is often a less than ideal product that may lead to an undesirable outcome. Providing a great product that is under represented by a bad quality video can send your clients to the next site on their search result list. For a lower end video, you can expect to spend up to $500-$3000 per minute of video. At this rate, you can only hope that your dollars are going to feel well spent.

Investing in a higher class video, which includes a full range of motion, characters, and visual stimulation, you can expect to spend closer to $3500-$7,000 per playing minute. With this, you can expect the quality you will see to be much more reflective of the price invested. In this price range, time will be spent creating complex vector designs in each frame of the video filled with dazzling imagery in both text and illustrations. Hours are invested in finding the right colors to go with the graphics in order to develop each of the elements accurately and figure out the right motion graphic to portray the image. Adding dimension to a 2D field takes time and patience, but is well worth it in the end.

In a time where people are shown videos more readily and frequently, it’s time to step it up and put your business at the forefront of your competition. Give your company the best visual representation you can today and see the immeasurable benefits it can yield for years to come.

Interested in getting a personalized, budget-sensitive, free quote on your next project? Contact us today!

VMware Content Collaboration

Aug 17th, 2016 | Project Spotlight

VMware is one of our longest lasting clients. We’ve worked on numerous videos, webpages, business portals, and more. The goal of Content Collaboration was to combine VMware’s most useful resources for team collaboration, mainly Socialcast (a communication platform for all of the professionals in a company), with Airwatch’s file and video sharing software into one useful package. After working closely with their team and crafting the perfect phrasing and scripting for the project, we were able to emphasize what this Collaboration Bundle was capable of. The final product was a successful sales landing page and explainer video that has gained many new sign-ups for the service.

Check it out at: www.vmware-collaboration.com


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